文: 相青,编辑:赵元,出品:增长工场在今年双十一黑五大促之际,速卖通打响了海外卷品牌低价的第一枪。近期,速卖通宣布在英国推出全新品牌频道 Brand+ ,对于产品页面上标有“最优价格保证”的商品,速卖通承诺,如果消费者在购买后7天内在其他指定电商平台找到更低的价格,速卖通将退还差价,该竞争策略,被认为是直接指向了亚马逊。这是速卖通首次明确在海外搞起了品牌价格战,但这一动作也并非临时起意。早在今年...
Source Link文: 相青,编辑:赵元,出品:增长工场在今年双十一黑五大促之际,速卖通打响了海外卷品牌低价的第一枪。近期,速卖通宣布在英国推出全新品牌频道 Brand+ ,对于产品页面上标有“最优价格保证”的商品,速卖通承诺,如果消费者在购买后7天内在其他指定电商平台找到更低的价格,速卖通将退还差价,该竞争策略,被认为是直接指向了亚马逊。这是速卖通首次明确在海外搞起了品牌价格战,但这一动作也并非临时起意。早在今年...
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