华润啤酒的十字路口:啤酒登顶,白酒拖后腿

食品招商网
16 hours ago

2025年上半年,华润啤酒以239.42亿元的营收超越百威亚太,登顶中国啤酒市场。然而,这家刚夺冠的企业内部却上演着“冰火两重天”的戏码。啤酒业务欣欣向荣,高端化成果显著,上半年啤酒业务营收达231.61亿元,同比增长2.6%,毛利率提升至48.3%。白酒业务大幅下滑,营收仅为7.81亿元,同比下降33.7%,在华润啤酒整体营收中的占比从去年同期的4.9%跌至3.26%,更由盈转亏,未计利息及税项...

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