美国社交广告市场正经历一场深刻变革,竞争焦点从流量规模转向流量价值深度挖掘。根据市场研究机构最新预测,2025年社交平台广告营收格局呈现显著分化特征,头部平台与垂直社区形成差异化竞争态势,广告主预算分配逻辑发生根本性转变。meta集团旗下Instagram平台广告收入首次超越Facebook,以397.4亿美元规模成为集团核心增长引擎。这种内部结构调整标志着社交媒体重心持续向视觉化内容迁移,...
Source Link美国社交广告市场正经历一场深刻变革,竞争焦点从流量规模转向流量价值深度挖掘。根据市场研究机构最新预测,2025年社交平台广告营收格局呈现显著分化特征,头部平台与垂直社区形成差异化竞争态势,广告主预算分配逻辑发生根本性转变。meta集团旗下Instagram平台广告收入首次超越Facebook,以397.4亿美元规模成为集团核心增长引擎。这种内部结构调整标志着社交媒体重心持续向视觉化内容迁移,...
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