聚焦进博会|全球运动品牌进博会争锋:谁能在中国市场跑得更快

第一财经
Nov 08, 2025

进博会是运动服饰巨头们的竞技场。  在正在进行的进博会上,一众跨国企业亮出了争夺中国市场的利器。近年来政策频出,鼓励全民健身。中国每周参与体育运动的普通人数以亿计,这超过全球绝大多数国家的总人口。  中国消费者对于运动的渴望在变强,对于装备的需求在升级。全球运动服饰品牌们,没有一家愿意承受失去这些中国消费者的风险。  巨头争锋  进博会已经是运动巨头们新品首发的战略要地。  中国参与体育运动的人员...

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