饿了么转身,阿里集权

波士财经
Nov 08

11月3日,饿了么App在完成12.0.1版本更新后,已正式更名为“淘宝闪购”,标语定为“外卖放心点,美食准时达”。不少用户在社交媒体上分享了这一发现。自2025年10月起,饿了么骑手服装、App图标等视觉元素已同步更换为淘宝品牌主色调橙色,进一步强化品牌心智。从蓝色到橙色,不仅是颜色的转变,更是战略定位的彻底调整。从2008年创立至今,饿了么走过了17个年头。战略转向此次更名并非突然之举,而是...

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