抛弃穷人后,高梵“爆红”

本原财经
Nov 07

来源|本原财经作者|也行随着北方正式入冬,叠加“双11”大促,国产羽绒服市场也热闹起来。波司登请来拥有国际奢牌设计师Kim Jones出任高端系列创意总监,高端化战略再下一子;另一主打高端市场的国产羽绒服品牌高梵也有了新消息,市场传出“高梵获得顺为资本投资”,虽未得到双方认证,但从雷军多次公开穿着高梵羽绒服的行径来看,这或许并非空穴来风。成立20余年,顶着皇室名头,实则是“戴安娜王妃双胞胎侄女挚爱...

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