12年800家直营店,百亿市值的小菜园,首次完整揭秘背后的模式

餐饮O2O
Nov 07, 2025

改版后可能收不到推文,请星标本公众号2025年,餐饮行业依然延续了微弱的复苏态势。国家统计据数据显示,2025年1-9月全国餐饮收入达40989亿元,同比增长3.3%。然而,这份“总量增长”的成绩单背后,是上半年161万家餐饮店的黯然退场——相当于每天有超8800家门店关闭,平均每分钟就有6家餐饮老板告别赛场。当一系列消费升级的品牌被“迎头痛击”后,小菜园却迎来了属于自己的“红利时代”。短短12年...

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