中国潮玩频频亮相国际展会、海外快闪店收获热烈反响、多款IP产品逐渐风靡全球……近期,越来越多的中国企业将目光投向了全球,正加快布局海外市场,凭借IP价值深化、本土化运营等路径,在潮玩赛道展开新的角逐。 企业发力布局海外市场 海关总署近日公布的数据显示,2025年前三季度,我国出口节日用品、玩偶、动物造型的玩具超过了500亿元,销往全球200多个国家和地区,其中许多属于国货“潮品”。 近年来,...
Source Link中国潮玩频频亮相国际展会、海外快闪店收获热烈反响、多款IP产品逐渐风靡全球……近期,越来越多的中国企业将目光投向了全球,正加快布局海外市场,凭借IP价值深化、本土化运营等路径,在潮玩赛道展开新的角逐。 企业发力布局海外市场 海关总署近日公布的数据显示,2025年前三季度,我国出口节日用品、玩偶、动物造型的玩具超过了500亿元,销往全球200多个国家和地区,其中许多属于国货“潮品”。 近年来,...
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