巨头下沉,幸运咖“反攻”一线:县城模式能否撬动新市场

华夏时报网
Nov 07, 2025

走在北京街头,你会发现,幸运咖悄然冒出了许多。与锅圈、好想来等品牌进驻高线城市时选择城市边缘地带不同,幸运咖在北京采取了更为进取的策略,其多家门店直接落户于城市核心商圈。  作为蜜雪集团(即蜜雪冰城股份有限公司,02097.HK)旗下子品牌,幸运咖自创立便深耕下沉市场,并以此为基石实现了快速扩张。但今年以来,其明显加快了在高线城市的扩张。11月6日,蜜雪集团相关工作人员对《华夏时报》记者透露,“...

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