在“情绪消费”浪潮中,与中国共振

国际金融报
Nov 10, 2025

在第八届中国国际进口博览会(下称“进博会”)现场,Crocs展台前聚集了不少年轻观众。  鲜亮的各式鞋款,为进博会限量定制的潮酷“洞仔”,搭配进博会限定版Jibbitz 智必星鞋花,以及与泡泡玛特、野兽派、SMFK等中国品牌的联名系列,勾勒出一个被“情绪消费”驱动的商业场景:消费者不再只是买一双鞋,而是在购买一种表达自我与连接群体的情绪体验。  “进博会是一个极佳的平台,让我们能够与中国市场同频...

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