双11历经十几年发展,随着互联网流量红利消退,行业亟需新增量。即时零售凭借高增长潜力成为新焦点,2025年我国即时零售市场规模预计将突破1万亿元,未来5年有望超2万亿元。供应链与即时配送基础设施完善,叠加消费者偏好从囤货转向即买即用,推动即时消费需求快速释放。在传统快递电商步入存量竞争背景下,即时零售被视为重要增量场域。作为领域头部平台,美团闪购首次以独立品牌身份参与双11,于10月31日官宣“...
Source Link双11历经十几年发展,随着互联网流量红利消退,行业亟需新增量。即时零售凭借高增长潜力成为新焦点,2025年我国即时零售市场规模预计将突破1万亿元,未来5年有望超2万亿元。供应链与即时配送基础设施完善,叠加消费者偏好从囤货转向即买即用,推动即时消费需求快速释放。在传统快递电商步入存量竞争背景下,即时零售被视为重要增量场域。作为领域头部平台,美团闪购首次以独立品牌身份参与双11,于10月31日官宣“...
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