资生堂的转型阵痛还要多久

北京商报
Nov 11, 2025

资生堂依然处在改革阵痛期。近日,资生堂发布三季度业绩报告,前三季度净销售下滑,营业利润亏损。于资生堂而言,业绩的下滑已是常态,在过去的多个季度中,资生堂一直面临着净销售额下滑的状态。为改善业绩情况,资生堂决定实施改革转型策略,并制定了一个又一个增长目标。不过从目前来看,资生堂的转型恐怕还需要经历一段时间的阵痛期,在发布三季度报的同时,资生堂下调了2025年全年的销售额预期。  业绩下滑  根据...

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