近年来,短剧市场以惊人的速度崛起,成为文娱行业中最受瞩目的新赛道。数据显示,2024年微短剧用户规模达到6.62亿,网民使用率高达59.7%,市场规模突破505亿元,首次超过全国电影票房总量。2025年上半年,这一数字继续攀升,市场规模同比增长34.4%,达到677.9亿元,用户日均观看时长从25分钟增至38分钟。短剧的爆发式增长,离不开短视频平台的推动。以抖音、快手为代表的短视频平台,通过“快餐...
Source Link近年来,短剧市场以惊人的速度崛起,成为文娱行业中最受瞩目的新赛道。数据显示,2024年微短剧用户规模达到6.62亿,网民使用率高达59.7%,市场规模突破505亿元,首次超过全国电影票房总量。2025年上半年,这一数字继续攀升,市场规模同比增长34.4%,达到677.9亿元,用户日均观看时长从25分钟增至38分钟。短剧的爆发式增长,离不开短视频平台的推动。以抖音、快手为代表的短视频平台,通过“快餐...
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