随着互联网医疗政策的放宽和消费者购物习惯的转变,药品线上零售市场正迎来爆发式增长。京东和天猫作为两大电商巨头,在这场“健康消费”的争夺战中,究竟谁能更胜一筹?本文基于RPDB药品零售数据库2025上半年网上药店数据(涵盖淘宝/天猫和京东的线上药品销售数据,不包含美团/饿了么等外卖平台的购药数据),带您一探究竟。01线上市场持续走高,上半年猛增40%从销售趋势来看,近三年中国药品线上零售市场规模保持...
Source Link随着互联网医疗政策的放宽和消费者购物习惯的转变,药品线上零售市场正迎来爆发式增长。京东和天猫作为两大电商巨头,在这场“健康消费”的争夺战中,究竟谁能更胜一筹?本文基于RPDB药品零售数据库2025上半年网上药店数据(涵盖淘宝/天猫和京东的线上药品销售数据,不包含美团/饿了么等外卖平台的购药数据),带您一探究竟。01线上市场持续走高,上半年猛增40%从销售趋势来看,近三年中国药品线上零售市场规模保持...
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