从冠名、植入到内容深度共创,《浮生拍卖行》不仅是精品短剧刷新内容营销边界的范例,也可从中窥见快手同用户、品牌三者间的资源整合能力和生态活力。作者 | 冯勇(上海)11月3日,奇幻风格都市情感短剧《浮生拍卖行》在快手独播。该剧由京东独家冠名,快手和肆肆石榴共同出品。剧情于一个融合现代都市与古典秘境的异质空间内展开,“万物皆可拍卖”的高概念设定下,男女主围绕“世间是否有真情”立下赌约,而剖去奇幻外衣,...
Source Link从冠名、植入到内容深度共创,《浮生拍卖行》不仅是精品短剧刷新内容营销边界的范例,也可从中窥见快手同用户、品牌三者间的资源整合能力和生态活力。作者 | 冯勇(上海)11月3日,奇幻风格都市情感短剧《浮生拍卖行》在快手独播。该剧由京东独家冠名,快手和肆肆石榴共同出品。剧情于一个融合现代都市与古典秘境的异质空间内展开,“万物皆可拍卖”的高概念设定下,男女主围绕“世间是否有真情”立下赌约,而剖去奇幻外衣,...
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