What General Mills (GIS)'s Expansion of Kernza Use Reveals About Its Sustainability-Driven Growth Strategy

Simply Wall St.

Nov 12

General Mills recently announced it is quadrupling its use of the perennial grain Kernza in four Cascadian Farm cereals, aiming to advance sustainability for U.S. organic farmers and improve soil ...

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This move highlights General Mills' focus on climate-friendly innovation, coming as the company seeks fresh growth avenues amid ongoing competitive and sales pressures. We’ll explore how the accelerated adoption of Kernza grain fits into General Mills’ broader innovation and sustainability-focused growth efforts. The best AI stocks today may lie beyond giants like Nvidia and Microsoft. Find the next big opportunity with these 24 smaller AI-focused companies with strong growth potential through early-stage innovation in machine learning, automation, and data intelligence that could fund your retirement.AdvertisementGeneral Mills Investment Narrative Recap To be a General Mills shareholder today, you need to believe in the company's ability to leverage innovation and sustainability for long-term growth, even as near-term catalysts like innovation-driven product launches remain balanced against ongoing sales and margin pressures. While quadrupling Kernza use in organic cereals signals progress on sustainability and product differentiation, this initiative alone is unlikely to materially shift the most pressing short-term concern: sluggish retail sales in North America and margin headwinds.\n  Among recent company moves, the $54 million expansion of the James Ford Bell Technical Center stands out, reflecting General Mills’ ongoing commitment to research and product innovation. This investment complements sustainability efforts like the Kernza expansion, as both are intended to refresh the portfolio and potentially drive incremental growth, but investors may still have to contend with delays before these innovations lift earnings and margins.\n  Yet, despite these forward-looking moves, it is margin pressure and soft sales in core categories that investors should keep an eye on...\n Read the full narrative on General Mills (it's free!)General Mills' outlook forecasts $19.0 billion in revenue and $2.1 billion in earnings by 2028. This scenario assumes a 0.8% annual decline in revenue and a $0.2 billion decrease in earnings from $2.3 billion currently.Uncover how General Mills' forecasts yield a $53.89 fair value, a 17% upside to its current price.Exploring Other PerspectivesGIS Community Fair Values as at Nov 2025  Six members of the Simply Wall St Community place General Mills’ fair value between US$53.53 and US$103.97, highlighting a wide spectrum of outlooks. With consumer behavior still leaning toward value, the company’s innovation push takes on even greater significance for future results, see what other Community members are saying.\nExplore 6 other fair value estimates on General Mills - why the stock might be worth just $53.53!Build Your Own General Mills NarrativeDisagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.A great starting point for your General Mills research is our analysis highlighting 4 key rewards and 3 important warning signs that could impact your investment decision.Our free General Mills research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate General Mills' overall financial health at a glance.Seeking Other Investments?Opportunities like this don't last. These are today's most promising picks. Check them out now:These 13 companies survived and thrived after COVID and have the right ingredients to survive Trump's tariffs. Discover why before your portfolio feels the trade war pinch.Uncover the next big thing with financially sound penny stocks that balance risk and reward.We've found 16 US stocks that are forecast to pay a dividend yield of over 6% next year. See the full list for free.  This article by Simply Wall St is general in nature. We provide commentary based on historical data\n    and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n    financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n    Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n    Simply Wall St has no position in any stocks mentioned.New: Manage All Your Stock Portfolios in One PlaceWe've created the ultimate portfolio companion for stock investors, and it's free.• Connect an unlimited number of Portfolios and see your total in one currency• Be alerted to new Warning Signs or Risks via email or mobile• Track the Fair Value of your stocksTry a Demo Portfolio for FreeHave feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}