泡泡玛特:做内容是“生存必需”还是“可有可无”?

ITBEAR科技资讯
Nov 12

近日,泡泡玛特抖音官方旗舰店直播间发生一起引发舆论热议的直播事件。当晚直播过程中,一名工作人员手持售价79元的DIMOO挂链盲盒,直言“这东西卖79确实有点贵”,另一名工作人员随即回应“没事会有人买单的”。这段对话被实时播出后,迅速在社交媒体平台引发广泛讨论,相关话题登上微博热搜榜首,网友纷纷质疑泡泡玛特“内涵消费者是韭菜”,并对品牌定价策略和价值认知提出强烈质疑。针对此次直播事故,泡泡玛特官方...

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