Zhou Liu Fu Jewellery Reports 35% E-Commerce Shipment Growth and Higher Profit Margin for Double 11
Reuters
Nov 12
Zhou Liu Fu Jewellery Reports 35% E-Commerce Shipment Growth and Higher Profit Margin for Double 11
Zhou Liu Fu Jewellery Co. Ltd. announced unaudited e-commerce results for the "Double 11" period and the first ten months of 2025. The company reported that its e-commerce subsidiaries, excluding Vipshop and JD.com's self-operated channels, achieved a total shipment value of RMB287 million during the "Double 11" promotions, representing a year-on-year increase of 35.28% (excluding gold bars). The overall gross profit margin reached 22.05%, an improvement of nearly 10 percentage points year-on-year. For January to October 2025, the company's e-commerce business recorded a 32% year-on-year revenue growth, with net profit increasing by 71% and net profit margin exceeding 8%. These figures are preliminary, unaudited, and based on internal calculations.
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