Bernstein:泡泡玛特四季度业绩或逊于预期 海内外市场需求转弱

新浪财经
Nov 12, 2025

Bernstein称,基于高频数据,10月 泡泡玛特 在中国和海外市场的需求恶化,各渠道交易也出现大幅减速,可能意味着公司四季度业绩或低于市场预期。分析师Melinda Hu等人在报告中指出,高频数据监测泡泡玛特关键IP的20多个数据点和来源,显示交易数据、社交媒体互动及搜索热度等指标同步减弱,基本面需求减速这一趋势难以被视为短期噪音或渠道调整。维持对公司跑输大盘评级,目标价225港元。

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