2025年短剧行业发展前景预测及投资战略研究

中研网
Nov 11

2025年短剧行业发展前景预测及投资战略研究短剧常被称为“网络微短剧”,其核心特征在于“短”与“剧”的有机结合。从形态上看,短剧可分为横屏与竖屏两类。横屏短剧多在长视频平台播放,制作水准接近传统影视剧。而竖屏短剧则适配手机端观看,多采用三比四或九比十六的屏幕比例,使观众无需翻转屏幕即可获得沉浸式观看体验,成为当前市场主流。一、行业现状与市场格局当前,中国短剧行业已形成完整的产业链体系。上游主要包括...

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