全球领先的消费者监测与数据分析机构尼尔森最新发布《2026全球消费者展望报告》，预计未来一年，消费者将在实用工具、杂货与家居用品、交通成本、教育/儿童保育、医疗保健和储蓄/投资这六项上花费更多；与此同时，在外出餐饮、外出娱乐、服装/服饰、食品配送/外卖、家居装修/装饰、电子/科技产品这六个类目上花费更少。从全球范围看，人们的消费行为正从被动的“谨慎”，转向主动的“有目的”。
此外，报告提出“十大省钱方案”，分别是：寻求低价产品；更频繁光顾折扣店；购买任何促销的品牌；聚焦必需品；监控整体购物成本；当偏好的品牌促销时囤货；权衡最重要的属性；在提供忠诚度积分的商店购物；线上比价；购买更大规格的产品。
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