从中国市场到世界舞台:TME的国际化探索

中新经纬
Nov 12

从“听歌”到“体验”,重构音乐消费生态TME的国际化尝试,始于中国国内市场的能力沉淀,其核心逻辑是从单一的音乐收听服务,升级为多元化的音乐体验生态。全方位音乐体验的演进路径契合国内行业的发展趋势,也为全球业务拓展奠定了基础。根据国际唱片协会(IFPI)发布的《2025全球音乐报告》,2024年全球十大音乐市场中,中国位列第五,增速达到9.6%。过去几年,数字音乐产业规模的较高增长主要来自音乐在视频...

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