By Kelly Cloonan
TikTok and iHeartMedia are partnering to bring the social media platform's creators onto the broadcast radio company's networks.
The companies said Monday the collaboration will include a podcast network with up to 25 new shows hosted by TikTok creators. It will also involve a national broadcast, digital radio channel and live events.
The partnership aims to expand the reach of TikTok's creators across platforms, the companies said.
iHeartMedia and TikTok will market the shows across each of their platforms and use their sales teams to drive sponsorships for creators and their shows, the companies said.
Write to Kelly Cloonan at kelly.cloonan@wsj.com
(END) Dow Jones Newswires
November 10, 2025 11:30 ET (16:30 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.