当众多车企陷入营销内卷的泥潭时,特斯拉与长城汽车却以截然不同的姿态成为行业焦点。这两家看似风格迥异的企业,在过度营销盛行的当下,不约而同选择了“技术驱动、口碑为王”的发展路径,这种战略定力不仅让它们在激烈竞争中站稳脚跟,更成为车圈少有的“清流”。特斯拉的“反营销”哲学堪称极致。自2021年解散全球公关团队后,这家企业彻底摒弃了传统营销模式。特斯拉法务部微博开通四年多未发布任何内容,却以“独立思考,...
Source Link当众多车企陷入营销内卷的泥潭时,特斯拉与长城汽车却以截然不同的姿态成为行业焦点。这两家看似风格迥异的企业,在过度营销盛行的当下,不约而同选择了“技术驱动、口碑为王”的发展路径,这种战略定力不仅让它们在激烈竞争中站稳脚跟,更成为车圈少有的“清流”。特斯拉的“反营销”哲学堪称极致。自2021年解散全球公关团队后,这家企业彻底摒弃了传统营销模式。特斯拉法务部微博开通四年多未发布任何内容,却以“独立思考,...
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