中欧校友返校日暨2025年度论坛于2025年11月8日在上海举行。嘉御资本创始合伙人兼董事长卫哲在演讲时表示，泡泡玛特在泰国很挣钱，但真正火遍全球是因为把店开到了伦敦、纽约。卫哲认为，泡泡玛特在欧美开店就是“守株待兔”，——泡泡玛特把“树”种到欧美明星的家门口，他们就一定会撞上来，比如贝克汉姆就撞上来了。
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