【券商聚焦】中信证券:澳门博彩行业超预期改善 优选龙头运营商参与本轮高景气

金吾财讯
Nov 12, 2025

金吾财讯 | 中信证券表示,澳门博彩为可选消费板块重要的“高端消费+顺周期”品种,6月以来行业GGR(博彩毛收入)表现持续超市场预期。从供给端看:丰富的演艺活动及新物业吸引核心博彩客群,边柱推广带动赢率上行。从需求端看:人民币升值明显,同时财富效应的提振带动内地高端消费者消费意愿回暖(25Q3奢侈品行业中国大陆市场环比改善明显)。博彩娱乐具有较强成瘾性,该机构看好行业景气度延续,预计2026年行业GGR将实现6%-8%增长。当前行业整体EV/EBITDA估值仍不足10x,低于历史平均(2016-2019年澳门行业平均EV/EBITDA约为12x,彼时行业CAGR约为8%)超过一个标准差。该机构看好在行业高景气延续及头部运营商派息率提升的背景下,海外长期资金重新入场,推动板块实现价值重估。

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