核心观点10 月26 日公司开展年内第三次提价，在金价急涨的背景下，本次提价中素金类、镶钻类产品价格分别约上调24%-30%、1 6 %-26%，本次调价与今年前两次相比幅度较高。从品牌角度看，此次大幅提价彰显了公司做高端黄金饰品第一品牌的决心，提价后的克均价格与按克重计价的大众品牌拉开距离，与公司高端定位相匹配，且有助于降低目标客群对金价的敏感性，愈发突出品牌价值。我们预计大幅提价后毛利率Q4 ...
Source Link核心观点10 月26 日公司开展年内第三次提价，在金价急涨的背景下，本次提价中素金类、镶钻类产品价格分别约上调24%-30%、1 6 %-26%，本次调价与今年前两次相比幅度较高。从品牌角度看，此次大幅提价彰显了公司做高端黄金饰品第一品牌的决心，提价后的克均价格与按克重计价的大众品牌拉开距离，与公司高端定位相匹配，且有助于降低目标客群对金价的敏感性，愈发突出品牌价值。我们预计大幅提价后毛利率Q4 ...
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