俞敏洪再失干将,东方甄选押新“赌注”

斑马消费
Nov 10, 2025

斑马消费 陈碧婷在流量驱动的直播电商江湖里,东方甄选正经历一场从“人设”到“产品”的迁徙。11月6日,俞敏洪确认原CEO孙东旭离职,距董宇辉出走仅一年,曾被视为“左膀右臂”的两位核心人物已悉数离场。与此同时,东方甄选GMV下滑、盈利承压。依赖头部IP驱动的模式已然见顶,摆在俞敏洪面前的,是一条必须跑通的“产品力”之路。由于这条路径投入巨大且见效周期长,在失去IP驱动的当下,它无疑成为了俞敏洪破局的...

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