智通财经APP获悉，Keep(03650)午后涨超10%，截至发稿，涨8.94%，报4.63港元，成交额283.35万港元。
消息面上，近日，Keep正式宣布乒乓球世界冠军孙颖莎成为其品牌代言人。据悉，孙颖莎xKeep系列赛事上线首日，就吸引了7.8万人参与，累计贡献卡路里687万大卡，创下Keep历史赛事单日纪录；同期上线的“莎莎课程”首日跟练4.1万次；相关话题全平台曝光量高达3.4亿，线下在3座城市27个地铁站点、9座城市大屏同步点亮宣传片。
民生证券9月份发布研报称，KEEP作为国内线上运动APP龙头，有望在AI教练等新品发布后实现订阅用户与ARUP的双重提升。公司当前既有极高的安全边际又有很大的向上弹性。该行表示，预计2026年新订阅产品AI教练有望取得2亿元以上的ARR，审慎参考当前国内外AI产品30-50倍及更高PS的估值水平，仅AI教练就对应60-100亿元的潜在市值空间。
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