继蜜雪冰城、幸运咖后,蜜雪集团打出了第三张牌。近日,它以2.97亿元的代价将福鹿家收入麾下,算是正式进军了啤酒业,一杯最低5.9元。受此消息影响,10月9日~16日,短短6个交易日,蜜雪集团股价上涨了18.45%,总市值增加262.96亿港元至1687.96亿港元。作者 | 张向阳编辑 | 吴跃蜜雪冰城开卖啤酒6元,是蜜雪集团产品阵线的核心均价。蜜雪集团一直反复强调,其聚焦于“为广大消费者提供单价...
Source Link继蜜雪冰城、幸运咖后,蜜雪集团打出了第三张牌。近日,它以2.97亿元的代价将福鹿家收入麾下,算是正式进军了啤酒业,一杯最低5.9元。受此消息影响,10月9日~16日,短短6个交易日,蜜雪集团股价上涨了18.45%,总市值增加262.96亿港元至1687.96亿港元。作者 | 张向阳编辑 | 吴跃蜜雪冰城开卖啤酒6元,是蜜雪集团产品阵线的核心均价。蜜雪集团一直反复强调,其聚焦于“为广大消费者提供单价...
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