Aussies tipped to spend record amount in pre-Christmas Black Friday frenzyThe consumer watchdog has announced a blitz on misleading discount tactics used to trick shoppers.3 min read

7NEWS

Nov 10, 2025

Retailers have been warned not to target bargain-hunting shoppers with dodgy sales tactics as Australians prepare to splash a record $6.8 billion during a pre-Christmas weekend frenzy later this month...

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href=https://7news.com.au/news/retailers-told-to-shelve-dodgy-black-friday-sales-tactics-as-aussies-prepare-to-spend-68b-in-pre-christmas-frenzy-c-20634223><strong>7NEWS</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Retailers have been warned not to target bargain-hunting shoppers with dodgy sales tactics as Australians prepare to splash a record $6.8 billion during a pre-Christmas weekend frenzy later this month...</p>\n\n<a href=\"https://7news.com.au/news/retailers-told-to-shelve-dodgy-black-friday-sales-tactics-as-aussies-prepare-to-spend-68b-in-pre-christmas-frenzy-c-20634223\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK7047","symbol_name":"环境与设施服务","start_time":0,"source_url":"https://7news.com.au/news/retailers-told-to-shelve-dodgy-black-friday-sales-tactics-as-aussies-prepare-to-spend-68b-in-pre-christmas-frenzy-c-20634223","article_id":"2582872284","we_media_id":null,"thumbnails":[],"rights":{"source":"7news_stock","url":"https://7news.com.au/news/retailers-told-to-shelve-dodgy-black-friday-sales-tactics-as-aussies-prepare-to-spend-68b-in-pre-christmas-frenzy-c-20634223","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2582872284","pubTimestamp":1762704000,"columns":[],"sourceInfo":{"source_id":"7news_stock","name":"7NEWS"},"weMediaInfo":null,"summary":"Retailers have been warned not to target bargain-hunting shoppers with dodgy sales tactics as Australians prepare to splash a record $6.8 billion during a pre-Christmas weekend frenzy 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their gift list.WATCH THE VIDEO ABOVE: ACCC cracks down on Black Friday dodgy deals.Know the news with the 7NEWS app: Download today “Black Friday has firmly cemented its place on Australia’s retail calendar, delivering critical cashflow to discretionary retailers and small businesses who’ve faced subdued consumer activity for the past two years,” Australian Retailers Association (ARA) chief executive Chris Rodwell said.The ARA and Roy Morgan predict six million Australians (3.5 million women and 2.5 million men) will take part this year, with $6.8 billion expected to flow through cash registers and online checkouts over the four-day spendathon, representing a 4 per cent increase on 2024.Low prices and great deals are among the big motivators for shoppers with their eye on Black Friday.“Shoppers are savvy and more deliberate — they’re waiting for big sales events like Black Friday to make larger purchases — but it’s not just about price,” Rodwell said.“Australians are looking for value, reliability and a trusted retail experience.”While consumers are planning to spend more this year, 58 per cent have set a clear cap on spending and 27 per cent will be stricter with their budgets, according to a holiday retail report from e-commerce platform Shopify.“Planned holiday spending may be up, but it’s still more focused than freewheeling,” said Shaun Broughton, Shopify’s managing director for the Asia-Pacific.The ACCC will conduct a Black Friday sales sweep to identify misleading or deceptive sales advertising used by retailers. Credit: 7NEWSRetailers are jumping on board Black Friday too, with 44 per cent to take part this year.That figure is up 3 per cent from 2024, according to Deloitte.Retailers wanting their share of the pre-Christmas frenzy have been warned that the consumer watchdog will be in touch if it spots any deceptive tactics used to rope in customers.On their hit list are misleading “limited time” offers that create a false sense of urgency — think countdown timers that don’t align with the true duration of the sale, misleading fine print such as members-only offers that limit headline claims about savings, and deceptive labels about pre-Black Friday prices.“We are putting retailers on notice to review their sales advertising practices to ensure that any sales or discount claims they make are accurate, clear, and not likely to mislead or deceive consumers,” Australian Competition and Consumer Commission deputy chair Catriona Lowe said.Lowe said dodgy sales tactic can influence consumer behaviour, but also lead to fines if businesses are caught rolling them outJeweller Michael Hill, bedding and homewares retailer MyHouse and hair and beauty website Hairhouse each paid $19,800 penalties after allegedly being caught out misleading customers during Black Friday in 2024.ACCC deputy chair Catriona Lowe said dodgy sales tactic can influence consumer behaviour andlead to fines if businesses are caught rolling them out Credit: 7NEWSThe advice for shoppers waiting for major retail events to make big purchases is to check prices right now, before the sales start, to “determine if they are making a legitimate saving”.Queensland University of Technology retail marketing and consumer behaviour expert Gary Mortimer said the ACCC’s move was certainly reasonable but believed the watchdog would be even more concerned about scam ads online, particularly social media.“We’ll start to see a lot more Black Friday offers on social media (in the coming weeks),” he told 7NEWS.com.au.“Many are legitimate but when you’re seeing 85 per cent off for RM Williams, you know that’s a scam.”He said the risk is that people get tripped up by “short-time only” offers that encourage shoppers to make an impulsive decision.“The cautionary note is to make sure it’s a legitimate site before you put your credit card details in,” Mortimer said.Major pay change proposed for millions of Centrelink recipients2 min readFormer police boss found dead in his Queensland home2 min read","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"economic","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}