编者按:今年“双11”,即时零售战场硝烟四起,淘天、美团、京东上演“分钟级”竞速比拼,近场电商在供给、消费和生态上正逐步重构。为了赢到最后,各方玩家正加速在供应链、履约效率与用户体验之间找平衡。往年“双11”是电商江湖的“囤货论剑”,平台比GMV高低,消费者比快递堆得满不满,而今年却成了本地生活的即时厮杀。在过往只是小透明角色的餐饮外卖扛旗入局,而从习惯性的“预售15天”,到“下单分钟达”,今年“...
Source Link编者按:今年“双11”,即时零售战场硝烟四起,淘天、美团、京东上演“分钟级”竞速比拼,近场电商在供给、消费和生态上正逐步重构。为了赢到最后,各方玩家正加速在供应链、履约效率与用户体验之间找平衡。往年“双11”是电商江湖的“囤货论剑”,平台比GMV高低,消费者比快递堆得满不满,而今年却成了本地生活的即时厮杀。在过往只是小透明角色的餐饮外卖扛旗入局,而从习惯性的“预售15天”,到“下单分钟达”,今年“...
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