只拼价格不够!GLP-1减肥针“双十一”爆发式增长,京东健康在下一盘生态大棋

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Nov 09, 2025

上亿减重用户涌入、超六成人群常态化用药、购药频次5年内复合增长超过20%……  当“体重管理”成为全民健康议题,今年双十一的消费市场,GLP-1类“减肥针”毫无悬念地接过增长接力棒,成为继美妆、家电之后的现象级爆品。而这股热潮早已埋下伏笔——在几个月前的“618”中,京东健康平台的GLP-1类用药销量同比增长超3倍。  目前,互联网医疗渠道已超越医院门诊、医美机构与药店,成为减重药品市场新主流,...

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