11月12日，港股家电股齐涨，其中，TCL电子涨4%，美的集团涨3.8%，海信家电涨3.5%，海尔智家涨2.5%，创维集团涨2%，JS环球生活涨1%。
消息上，京东昨日晚公布双11各项数据。从销售品类数据来看，京东3C数码品类、大家电、小家电线上销售占行业第一，日用百货同比增速达36%，服饰品类同比增速达30%。
中信建投家电2026年投资策略展望，2025年家电板块受困于关税加征扰动、以旧换新政策波动以及下半年高基数预期，整体跑输沪深300。立足长期视角，企业的竞争力终将回归产品创新与效率优势的本质，因此从投资视角来看，认为主要有两条主线，一是出海继续成为增长的最重要来源，二是变革红利。
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