近日，“双11”购物节全面启动，线上线下零售市场迈进消费旺季。随着双11战线不断拉长，营销玩法也日趋复杂，不少消费者的购物动机从盲目跟买转向精准选择。根据天猫、京东、抖音、拼多多等主流平台陆续公布的战报，多品牌呈现爆发式增长，业态创新的特点也非常明显。“双11”消费热潮，十月稻田多平台霸榜京东超市粮油调味“双11”主场开门红战报显示，十月稻田在大米、杂粮、南北干货细分领域均实现了品牌霸榜；十月稻田...
Source Link近日，“双11”购物节全面启动，线上线下零售市场迈进消费旺季。随着双11战线不断拉长，营销玩法也日趋复杂，不少消费者的购物动机从盲目跟买转向精准选择。根据天猫、京东、抖音、拼多多等主流平台陆续公布的战报，多品牌呈现爆发式增长，业态创新的特点也非常明显。“双11”消费热潮，十月稻田多平台霸榜京东超市粮油调味“双11”主场开门红战报显示，十月稻田在大米、杂粮、南北干货细分领域均实现了品牌霸榜；十月稻田...
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