破局与重构:2025银行“开门红”提前战略转型全景解析

城市金融网
Nov 14, 2025

专业决定影响力今年银行的“开门红”营销,似乎比往年来得要早一些。三季度结束不久,多家银行已迅速切换至“全年攻坚战”的状态中,10月以来,多家银行召开了经营会议,将“2025收官战”与“2026开门红”衔接,较传统时间提前两个月开启了“开门红”营销。据观察,部分国有大行、股份行、城商行分支机构已悄然开启揽储活动,若用户在此期间资产提升,可获得对应积分和奖品。谈及“开门红”提前的原因,业内人士分析称,...

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