今年双11的战报里，或许真正抢眼的不是谁又刷出了多少GMV，而是谁在悄悄接住了高客单品牌和新客心智。数据统计显示，在B站投放带货广告的客户数同比增长109%，千元以上消费品GMV同比增长63%，通过“星火计划”为品牌带去的平均新客率达到55%，部分品类新客率超过六成。在被业内归入“小红书、B站”等“电商新锐”的新战场上，年轻人的消费决定，往往先在内容里完成。从“为爱发电”的危机，到必须讲清的商业...
Source Link今年双11的战报里，或许真正抢眼的不是谁又刷出了多少GMV，而是谁在悄悄接住了高客单品牌和新客心智。数据统计显示，在B站投放带货广告的客户数同比增长109%，千元以上消费品GMV同比增长63%，通过“星火计划”为品牌带去的平均新客率达到55%，部分品类新客率超过六成。在被业内归入“小红书、B站”等“电商新锐”的新战场上，年轻人的消费决定，往往先在内容里完成。从“为爱发电”的危机，到必须讲清的商业...
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