■蔡恩泽2025年“双11”,“国家贴息”成为消费市场的关键词。淘宝天猫上线的千万级商品贴息专区,让消费者在选购家电、3C数码等产品时,可直接享受3至24期免息分期,叠加商家加码补贴后,部分商品甚至实现零成本分期。这场由财政部、央行等部门推动的贴息政策,让银行成为最大的流量受益者。新浪金融研究院的调研显示,85%的消费者即便有全款支付能力,也会优先选择分期免息服务。这一消费习惯推动淘宝天猫平台分期...
Source Link■蔡恩泽2025年“双11”,“国家贴息”成为消费市场的关键词。淘宝天猫上线的千万级商品贴息专区,让消费者在选购家电、3C数码等产品时,可直接享受3至24期免息分期,叠加商家加码补贴后,部分商品甚至实现零成本分期。这场由财政部、央行等部门推动的贴息政策,让银行成为最大的流量受益者。新浪金融研究院的调研显示,85%的消费者即便有全款支付能力,也会优先选择分期免息服务。这一消费习惯推动淘宝天猫平台分期...
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