近日,两大瓶装水巨头农夫山泉与怡宝相继在即饮咖啡领域加码布局,引发行业关注。农夫山泉旗下炭仌品牌推出400ml无糖美式与低糖拿铁,以5元亲民价格直指大众消费市场;怡宝则推出180ml迷你罐装“焰焙小燃罐”,以便携设计和风味平衡为主打卖点。这一动向不仅折射出即饮咖啡市场竞争的升级,更揭示了消费场景细分与性价比需求的强势崛起。随着现制咖啡9.9元价格战的硝烟弥漫,即饮咖啡品牌正在积极探寻新的突破路径。...
Source Link近日,两大瓶装水巨头农夫山泉与怡宝相继在即饮咖啡领域加码布局,引发行业关注。农夫山泉旗下炭仌品牌推出400ml无糖美式与低糖拿铁,以5元亲民价格直指大众消费市场;怡宝则推出180ml迷你罐装“焰焙小燃罐”,以便携设计和风味平衡为主打卖点。这一动向不仅折射出即饮咖啡市场竞争的升级,更揭示了消费场景细分与性价比需求的强势崛起。随着现制咖啡9.9元价格战的硝烟弥漫,即饮咖啡品牌正在积极探寻新的突破路径。...
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