凤凰网科技讯，11月13日，百度世界2025大会开幕。李彦宏演讲环节中，慧播星数字人技术成为被重点介绍的首个产品，并安排了现场演示环节。根据现场视频，演示过程中，工作人员与“数字人罗永浩”的实时互动黑屏。几经尝试未能成功，随即以“留下一个悬念，待大家稍后自行体验”结束。李彦宏稍后也讲到这次演示“有些遗憾”。
据李彦宏介绍，数字人本质上是一种基础性技术，甚至是AI时代的一个全新通用交互界面。今年“双11”，慧播星数字人带货GMV同比提升91%，开播直播间数同比增长119%，83%的开播主播使用过数字人。
百度还发布了“实时互动型数字人”，能基于真实世界信息做出即时反馈，在互动中流露自然情绪。目前，慧播星数字人已落地巴西市场，后续将发力东南亚、美国等重点国家和区域市场，拓展Shopee、Lazada等平台。
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