斩获双11百吋电视全渠道销量、销额双冠,海信做对了什么

砍柴网
Nov 14, 2025

第十七个双11终于落下帷幕。京东、天猫等平台的各大榜单上,海信系产品狂揽了超过25项第一,最终以“电视品类全渠道销量、销售额双冠王”的成绩单,为这场年终大考画上了圆满句号。当各种行业喜报逐渐褪去热度,我们终于可以静下心来,好好看一看榜单背后的行业风向。客观而言,海信的成绩已远非“表现优异”可以概括。但更值得深究的是,在竞争已然白热化的市场,海信究竟做对了什么,才能赢得如此彻底?答案关乎技术、战略和...

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