传媒行业2026年度投资策略:关注景气赛道趋势 布局政策转向与AI应用机会

国信证券
Nov 14, 2025

业绩加速向上,估值、配置逐步修复。1)25年年初至今传媒(申万传媒指数)板块上涨24.36%,相对沪深300超额收益10.35%;产品周期推动的业绩周期上行的游戏板块个股涨幅领先;2)前三季度A股传媒板块上市公司共计实现营业收入3876亿元、归母净利润321亿元,同比分别增长5.41%、37.18%;营收相比上年同期小幅回暖向上、净利润显著改善;Q3传媒板块上市公司共计实现营业收入1327亿元、...

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