入冬以来寒潮推高了市场的消费热度,点燃了用户对羽绒服品类的选购热情。国民户外品牌骆驼精准抓住这一时机,在快手双11大促中实现自播业务的关键突破。双11期间,骆驼官方旗舰店曾连续两天创下运动户外类目自播新纪录,登顶男装品牌榜单TOP1。其核心单品黑钻3.0羽绒服表现亮眼,单款GMV破千万,成为拉动整体增长的强力引擎。这一成绩也标志着骆驼快手品牌自播的又一突破。通过爆款驱动和精细化运营策略,结合平台在...
Source Link入冬以来寒潮推高了市场的消费热度,点燃了用户对羽绒服品类的选购热情。国民户外品牌骆驼精准抓住这一时机,在快手双11大促中实现自播业务的关键突破。双11期间,骆驼官方旗舰店曾连续两天创下运动户外类目自播新纪录,登顶男装品牌榜单TOP1。其核心单品黑钻3.0羽绒服表现亮眼,单款GMV破千万,成为拉动整体增长的强力引擎。这一成绩也标志着骆驼快手品牌自播的又一突破。通过爆款驱动和精细化运营策略,结合平台在...
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