一天暴跌170亿,“塑料茅台”,大翻车

深氪新消费
Nov 13

这是深氪新消费第1985期分享:穿越商业周期的,终究不是爆款。作者|首席品牌评论来源|首席品牌评论[ID:SX_PPPL]封面图|AI生成“哎嘛,这东西卖79确实有点贵……”“没事,会有人买单的。”11月6日晚,泡泡玛特直播间两位工作人员这段未关麦克风的私下对话,像一根针,戳破了潮玩行业精心营造的情绪泡沫。这段仅几秒钟的对话瞬间登上热搜第一,引发全网对盲盒定价的集体质疑。一场偶然的直播事故,让...

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