大行评级丨高盛:下调腾讯音乐H股目标价至99港元 市场忧虑潜在音乐串流平台竞争

中金财经
Nov 13, 2025

  高盛发表研报指,腾讯音乐第三季度收入及盈利略胜预期,但绩后股价下滑,相信市场忧虑潜在音乐串流平台竞争,及其对腾讯音乐订阅增长与定价策略的潜在中期影响;以及直播表现业务波动性与低利润率,或影响明年整体毛利扩张。   该行认为有关忧虑属过份,相信公司增长故事仍大致维持。腾讯音乐与其他平台不同之处,在于独特内容及对用户的增值服务。公司透过SVIP渗透及更多产品提供,有望实现稳健的ARPU增长,以及进一步拓展直播娱乐及粉丝经济业务,有利公司整个用户生态圈,并使未来收入来源进一步多元。该行维持对腾讯音乐“买入”评级,ADR及港股目标价由27美元及106港元下调至25.2美元及99港元。   

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