拼多多双11前夕升级治理规则,“好评返现”退场守护电商诚信生态

ITBEAR科技资讯
Nov 13, 2025

电商行业的评价体系正经历一场静默却深刻的变革。当消费者拆开快递时,曾经随处可见的“好评返现”卡片已悄然消失,取而代之的是规范的产品说明与中立的评价引导。这一细微变化背后,折射出平台对虚假交易行为的零容忍态度——拼多多与抖音在2025年双11前夕同步升级治理规则,将赠品履约与好评返现纳入重点监管范畴。这场监管升级并非孤立事件。早在2021年,淘宝便率先修订《淘宝网评价规范》,明确禁止商家通过物质激励...

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