苹果回应电商平台合作禁令

DoNews
Nov 13, 2025

2025年11月13日,苹果内部人士就中国区发布限制性通知作出解读。该通知禁止授权经销商向未经授权的电商平台供货,旨在防止“串货”行为,确保产品来源规范。内部人士强调,苹果不干预经销商定价,价格仍由各经销商自主决定。此举并非针对特定平台,若美团、京东等平台接入的是苹果授权专营店,其即时配送服务不受影响。通知依据苹果与经销商之间的协议,禁止将产品转售给非授权渠道,目的是维护销售秩序,而非削弱经销商...

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