79元,这个看似普通的数字似乎正在成为资本市场的一枚“照妖镜”。从2023年9月李佳琦因“79元眉笔事件”陷入舆论旋涡,到近日泡泡玛特直播间曝出的79元挂链风波,相似的价格敏感点反复引爆舆论,背后折射出的是年轻消费者对一款仿品成本不足4元的头部潮玩爆款产品情绪价值的认同感崩塌,以及包括泡泡玛特在内的高溢价品牌信任危机的集中爆发。近两年,潮玩行业正迎来政策、情绪、技术的三重发力:政策支持原创IP出海...
Source Link79元,这个看似普通的数字似乎正在成为资本市场的一枚“照妖镜”。从2023年9月李佳琦因“79元眉笔事件”陷入舆论旋涡,到近日泡泡玛特直播间曝出的79元挂链风波,相似的价格敏感点反复引爆舆论,背后折射出的是年轻消费者对一款仿品成本不足4元的头部潮玩爆款产品情绪价值的认同感崩塌,以及包括泡泡玛特在内的高溢价品牌信任危机的集中爆发。近两年,潮玩行业正迎来政策、情绪、技术的三重发力:政策支持原创IP出海...
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