中国市场回暖助推，Burberry Q2业绩扭亏为盈，销售额两年来首次实现季度增长 | 财报见闻

华尔街见闻

Nov 13

在首席执行官Joshua Schulman大刀阔斧的改革之下，英国奢侈品牌Burberry的复兴计划正初见成效。得益于关键的中国市场需求回暖，公司业绩在经历长期下滑后迎来拐点，核心销售指标近两年来首次恢复增长，并成功扭亏为盈。根据Burberry周四发布的财报，在截至9月的第二财季，公司可比门店销售额同比增长2%，超出市场预期。这一数字终结了此前连续七个季度的下滑颓势。同时，公司上半年调整后营业...

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