11月11日24时,2025年抖音商城双11好物节正式收官。作为内容电商的重要阵地,抖音平台在此次大促中展现出强劲增长势头。除美妆、服饰等传统优势品类外,大家电销售也创下历史新高,成为内容消费升级中的一大亮点。其中,海尔拿下大家电品牌榜TOP1,以及冰箱、洗衣机、热水器三大核心品类榜单TOP1,锁定大家电内容电商赛道第一。这不仅是海尔产品力、品牌力的集中爆发,更印证了2025年双11“价值战升级”...
Source Link11月11日24时,2025年抖音商城双11好物节正式收官。作为内容电商的重要阵地,抖音平台在此次大促中展现出强劲增长势头。除美妆、服饰等传统优势品类外,大家电销售也创下历史新高,成为内容消费升级中的一大亮点。其中,海尔拿下大家电品牌榜TOP1,以及冰箱、洗衣机、热水器三大核心品类榜单TOP1,锁定大家电内容电商赛道第一。这不仅是海尔产品力、品牌力的集中爆发,更印证了2025年双11“价值战升级”...
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